English
English

Kofola

Kofola

Kofola

Dilmah Ice Tea

Dilmah Ice Tea

Dilmah Ice Tea

POS

Web

Production

Strategy

Social media

Who is behind the introduction of the new Dilmah Ice Tea?

Who is behind the introduction of the new Dilmah Ice Tea?

We have our fingers in it from strategy through idea to execution, and that across the Czech Republic and Slovakia. We combined data, goals, and creativity into a campaign that launched our collaboration with Kofola. 

Cold facts, cold tea:

2

markets (CZ and SK) enriched by 1 new brand of refreshing drink

23

In Season 1, we created and deployed 23 unique creative outputs for TikTok and YouTube

138,000+

unique impressions during the launch, during the initial phase of introducing Dilmah Ice Tea to the market through micro-influencers

Just tea? Sun on ice!

The "Just Tea?" concept challenges expectations of ordinary tea and brings a simple yet distinctive twist. It helped us differentiate the brand and bring its character closer to a predominantly young audience.

We prepared visuals for various flavors (Lemon, Peach, Jasmine) and adapted them for both the Czech and Slovak markets. We designed POS materials for the HORECA segment. We also realized 3D models of cans and montages of glass bottles.

We set the campaign in motion on social networks, on the microsite, through influencers, and in stores.

Building awareness

Building awareness

Across our communication, we consistently worked with Dilmah's brand elements: colors, the seal, illustrations from the packaging, and the visual world of tea. Thanks to this, the campaign combined summer lightness, tea quality, and the daily rhythm of the city into one clearly recognizable world.

Across our communication, we consistently worked with Dilmah's brand elements: colors, the seal, illustrations from the packaging, and the visual world of tea. Thanks to this, the campaign combined summer lightness, tea quality, and the daily rhythm of the city into one clearly recognizable world.

The sun has shone

The sun has shone

Primarily, we targeted young urban consumers aged 20 to 30. Active people moving between work, school, sports, friends, and the city. They look for taste, lightness, and quality, while wanting a drink that fits naturally into their day.

The wider reach was aimed at people aged 18 to 45, as iced tea is a common summer choice with significant room for brand growth.

Even the first weeks after the launch showed that the combination of a data-driven strategy and imaginative creativity works: Dilmah Ice Tea gained attention in both the online and offline worlds, laying solid foundations for long-term brand building.

Primarily, we targeted young urban consumers aged 20 to 30. Active people moving between work, school, sports, friends, and the city. They look for taste, lightness, and quality, while wanting a drink that fits naturally into their day.

The wider reach was aimed at people aged 18 to 45, as iced tea is a common summer choice with significant room for brand growth.

Even the first weeks after the launch showed that the combination of a data-driven strategy and imaginative creativity works: Dilmah Ice Tea gained attention in both the online and offline worlds, laying solid foundations for long-term brand building.

Other projects

Other projects

Let’s do something

new together

Let's stay in touch. You can find us
on LinkedIn, Facebook, or Instagram.

Do you have a project? Send us a brief!

Want to know what our evidence-based approach could do for your brand? Come by for a coffee! We’d be happy to walk you through specific options.

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JPG, PNG, PDF (up to 4 MB)

Grizzlink, s.r.o.
U Dubu 691/48,
147 00 Prague 4-Braník

IČ: 06956157
DIČ: CZ06956157
BÚ: 115-7078440227/0100

Grizzlink
Italská 1219/2,
120 00 Prague 2

Copyright © 2026 Grizzlink

Let’s do something

new together

Let's stay in touch. You can find us on LinkedIn, Facebook or Instagram.

Do you have a project? Send us a brief!

Want to know what our evidence-based approach could do for your brand? Come by for a coffee! We’d be happy to walk you through specific options.

Upload icon

Just brief it!

JPG, PNG, PDF (up to 4 MB)

Grizzlink, s.r.o.
U Dubu 691/48,
147 00 Prague 4-Braník

IČ: 06956157
DIČ: CZ06956157
BÚ: 115-7078440227/0100

Grizzlink
Italská 1219/2,
120 00 Prague 2

Copyright © 2026 Grizzlink

Let’s do something

new together

Let's stay in touch. You can find us on LinkedIn, Facebook or Instagram.

Do you have a project? Send us a brief!

Want to know what our evidence-based approach could do for your brand? Come by for a coffee! We’d be happy to walk you through specific options.

Upload icon

Just brief it!

JPG, PNG, PDF (up to 4 MB)

Grizzlink, s.r.o.
U Dubu 691/48,
147 00 Prague 4-Braník

IČ: 06956157
DIČ: CZ06956157
BÚ: 115-7078440227/0100

Grizzlink
Italská 1219/2,
120 00 Prague 2

Copyright © 2026 Grizzlink