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Mattoni

Mattoni

Mattoni

2025

2025

2025

OOH

POS

Production

Social media

Developing a long-term communication concept for the glass bottle

Developing a long-term communication concept for the glass bottle

In 2025, we followed up on the successful "At home as in a restaurant" campaign with its next phase, which focused on developing the visual world of home fine dining and supporting sales in retail. While the first year was about story-building and video production, 2025 was dedicated to expanding the content with fresh spring motifs and strategic license management for the long-term sustainability of the entire communication.

3

bottles in the lead role

and 1 satisfied client

2

seasonal waves

Spring and the Christmas table in the same concept.

43

Mattoni in glass

drunk during the preparation of the campaign

Key message: With Mattoni in glass, you will have stylish and healthy dining at home and in restaurants.

A glass bottle of mineral water is a symbol of dining in Horeca, but at home, people mostly use PET bottles. Let's make stylish dining at home too and serve a beautiful and elegant Mattoni bottle on the table, from which it will be a joy to pour for friends, family, and yourself.

The insight of the campaign is therefore the idea: It doesn't matter how experienced a chef you are, the Mattoni glass bottle brings your home dining a step closer to the atmosphere of a fine dining restaurant. 

Elaboration, new photo shoot, and adaptation

Elaboration, new photo shoot, and adaptation

New campaign photoshoot: Included the design and execution of the spring concept.

Video execution and adaptation: Developing video formats for a broad media mix.

Creative development and seasonal campaigns: Adapting key visuals and copy for the spring and Christmas waves.

Influencer marketing: Continuous collaboration with ambassadors who naturally connected Mattoni in glass with a real home environment.

License management: Securing additional rights for the years 2025 and 2026.

New campaign photoshoot: Included the design and execution of the spring concept.

Video execution and adaptation: Developing video formats for a broad media mix.

Creative development and seasonal campaigns: Adapting key visuals and copy for the spring and Christmas waves.

Influencer marketing: Continuous collaboration with ambassadors who naturally connected Mattoni in glass with a real home environment.

License management: Securing additional rights for the years 2025 and 2026.

Other projects

Other projects

Let’s do something

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Grizzlink, s.r.o.
U Dubu 691/48,
147 00 Prague 4-Braník

IČ: 06956157
DIČ: CZ06956157
BÚ: 115-7078440227/0100

Grizzlink
Italská 1219/2,
120 00 Prague 2

Copyright © 2026 Grizzlink

Let’s do something

new together

Let's stay in touch. You can find us on LinkedIn, Facebook or Instagram.

Do you have a project? Send us a brief!

Want to know what our evidence-based approach could do for your brand? Come by for a coffee! We’d be happy to walk you through specific options.

Upload icon

Just brief it!

JPG, PNG, PDF (up to 4 MB)

Grizzlink, s.r.o.
U Dubu 691/48,
147 00 Prague 4-Braník

IČ: 06956157
DIČ: CZ06956157
BÚ: 115-7078440227/0100

Grizzlink
Italská 1219/2,
120 00 Prague 2

Copyright © 2026 Grizzlink

Let’s do something

new together

Let's stay in touch. You can find us on LinkedIn, Facebook or Instagram.

Do you have a project? Send us a brief!

Want to know what our evidence-based approach could do for your brand? Come by for a coffee! We’d be happy to walk you through specific options.

Upload icon

Just brief it!

JPG, PNG, PDF (up to 4 MB)

Grizzlink, s.r.o.
U Dubu 691/48,
147 00 Prague 4-Braník

IČ: 06956157
DIČ: CZ06956157
BÚ: 115-7078440227/0100

Grizzlink
Italská 1219/2,
120 00 Prague 2

Copyright © 2026 Grizzlink