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then we create

then we create

we explore,

we explore,

We lurk,

We lurk,

Evidence-based marketing agency

We support brand growth by creating
effective strategies based on proven
methods and our experience. 

We support brand growth by creating
effective strategies based on proven
methods and our experience. 

We support the growth of brands by creating effective strategies based on proven methods and our experience.

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Spotlight

Dilmah / Kofola

Challenge: a new brand in a highly competitive category

The Jen čaj? concept playfully challenges expectations of ordinary tea and adds a simple yet striking twist. It helped us set the brand apart and bring its character closer to a predominantly young audience. We created key visuals, print ads, and POS materials. From strategy through creative to execution.

+1

Spotlight

Dilmah / Kofola

Challenge: a new brand in a highly competitive category

The Jen čaj? concept playfully challenges expectations of ordinary tea and adds a simple yet striking twist. It helped us set the brand apart and bring its character closer to a predominantly young audience. We created key visuals, print ads, and POS materials. From strategy through creative to execution.

+1

Spotlight

Dilmah / Kofola

Challenge: a new brand in a highly competitive category

The Jen čaj? concept playfully challenges expectations of ordinary tea and adds a simple yet striking twist. It helped us set the brand apart and bring its character closer to a predominantly young audience. We created key visuals, print ads, and POS materials. From strategy through creative to execution.

+1

Spotlight

Dilmah / Kofola

Challenge: a new brand in a highly competitive category

The Jen čaj? concept playfully challenges expectations of ordinary tea and adds a simple yet striking twist. It helped us set the brand apart and bring its character closer to a predominantly young audience. We created key visuals, print ads, and POS materials. From strategy through creative to execution.

Team

Strategy, creativity, and craft all come from the same place for us: understanding the context. That’s why we can give a brand direction, character, and concrete outputs.

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Clients

We have collaborated with more than a hundred satisfied clients who have entrusted us with their projects.

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Projects

We have completed over 400 successful projects across various segments. Each of them has advanced the brand for which we created it a step further.

Team

Strategy, creativity, and craft all come from the same place for us: understanding the context. That’s why we can give a brand direction, character, and concrete outputs.

0

Projects

We have completed over 400 successful projects across various segments. Each of them has advanced the brand for which we created it a step further.

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Clients

We have collaborated with more than a hundred satisfied clients who have entrusted us with their projects.

Portfolio

Portfolio

Mattoni

At home like in a restaurant, 2025

In 2025, we followed up on the successful "At home as in a restaurant" campaign with its next phase, which focused on developing the visual world of home fine dining and supporting sales in retail. While the first year was about story-building and video production, 2025 was dedicated to expanding the content with fresh spring motifs and strategic license management for the long-term sustainability of the entire communication.

DayTrip

Global brand concept

Shoot a video spot that creatively stands out in the USA? Yes! Prepare a media strategy as well? Sure! And plan and buy media in the USA. No problem!

For Daytrip, we prepared the first major brand campaign focused on strengthening awareness, trust, and long-term mental availability of the brand. Until then, the service had grown mainly through performance channels, which is why we were looking for a simple emotion to help people remember Daytrip better.

Telly

Rebranding: Strategy, creative concept, social media

With Telly, we went through a rebranding, set the strategy, and for several years took care of campaigns and social media.

We worked with Telly for several years across strategy, creative, social media, and performance. We joined the project at a time when the brand needed to clearly grasp its new identity, translate it into communication, and gradually build it into a brand that people associate with comfort, entertainment, and watching on their own terms.

Our role was to give the communication direction, tone, and a system. One that works in brand campaigns, daily content, as well as performance marketing activities.

More projects

Reviews

Step by step

Step
by step

Brief & debrief

01

Obtaining a detailed brief from the client. Understanding the client's goals and those of their customers. Preparing the budget and timeline.

Brief & debrief

01

Obtaining a detailed brief from the client. Understanding the client's goals and those of their customers. Preparing the budget and timeline.

Research & analysis

02

Market and competitive analysis and target audience analysis. Gathering data and insights that will form the basis for the strategy.

Research & analysis

02

Market and competitive analysis and target audience analysis. Gathering data and insights that will form the basis for the strategy.

Strategy

03

Creating marketing communication strategy and brand strategy, together with tactical plans.

Strategy

03

Creating marketing communication strategy and brand strategy, together with tactical plans.

Creative solutions & design

04

Brainstorming and creation: developing insights, key messages, and visuals. Then preparing final deliverables—working with photos, videos, and graphics, and implementing campaigns across channels.

Creative solutions & design

04

Brainstorming and creation: developing insights, key messages, and visuals. Then preparing final deliverables—working with photos, videos, and graphics, and implementing campaigns across channels.

Monitoring, optimization, evaluation & reporting

05

Monitoring campaign performance and making ongoing adjustments as needed. Subsequent evaluation of success based on KPIs.

Monitoring, optimization, evaluation & reporting

05

Monitoring campaign performance and making ongoing adjustments as needed. Subsequent evaluation of success based on KPIs.

Iteration & long-term planning

06

We learn from the results and feedback to improve future campaigns. Then we celebrate the results achieved and our successful collaboration together.

Iteration & long-term planning

06

We learn from the results and feedback to improve future campaigns. Then we celebrate the results achieved and our successful collaboration together.

Read more about our approach

Read more about our approach

Read more
about our approach

Manifesto:

Common Mistakes in Social Media Marketing

Read more about ways to enhance the efficiency of marketing communication.

Manifesto:

Common Mistakes in Social Media Marketing

Read more about ways to enhance the efficiency of marketing communication.

Manifesto:

Common Mistakes in Social Media Marketing

Read more about ways to enhance the efficiency of marketing communication.

Monthly digest

Read more about ways to enhance the effectiveness of marketing communication, read more about ways to enhance the effectiveness of marketing communication.

Monthly digest

Read more about ways to enhance the effectiveness of marketing communication, read more about ways to enhance the effectiveness of marketing communication.

Monthly digest

Read more about ways to enhance the effectiveness of marketing communication, read more about ways to enhance the effectiveness of marketing communication.