Instead of impressions and assumptions, we find out how people in your category make decisions, shop, and what comes to mind when the brand matters. We combine data with an understanding of people and translate it into a strategy and specific marketing plans - where it is possible to grow, which buying situations to own, and how to become recognizable.

Qualitative research

We recommend qualitative research where numbers are not enough and we need to understand why. In in-depth interviews and focus groups, we uncover how people think about a category, what language they speak, in which situations they look for a brand, and what discourages them from making a purchase. We look for hypotheses, situations, and creative impulses, which we then further verify in quantitative research and translate into strategy.

Quantitative research

Representative surveys, panel and retail data, A/B tests, and behavioral data analysis provide statistically proven conclusions about demand, market size, and the effect of marketing measures. We design the research and select an appropriate research agency with a high-quality panel of respondents.

Competitive monitoring

Systematic monitoring of competitors, product benchmarking, communication, and mapping market gaps. The output is an action map of competitive risks and opportunities.

Market data

Aggregation of public and commercial sources, retail and distribution data, and trend analyses. We support decision-making regarding distribution and expansion into new markets.