Production
Strategy
Research
OOH
Shoot a video spot that creatively stands out in the USA? Yes! Prepare a media strategy as well? Sure! And plan and buy media in the USA. No problem!
For Daytrip, we prepared the first major brand campaign focused on strengthening awareness, trust, and long-term mental availability of the brand. Until then, the service had grown mainly through performance channels, which is why we were looking for a simple emotion to help people remember Daytrip better.
+ 46 %
Brand Perception
Among people who saw the campaign. Among people outside the campaign's reach, it was 14%.
+ 19%
Reach
After being reminded of the campaign, 19% of the target group recalled it.
50%
View of 30s video
It was therefore the most successful format of the campaign.
Daytrip is a transportation service that connects vetted drivers from all over the world.
We based our approach on the fact that traveling between cities is full of small decisions, expectations, and uncertainty. Daytrip brings peace of mind in these moments. The client gets in, the journey flows, and an experienced driver takes care of the details.
Therefore, we built the campaign on the people behind the service. Drivers who prepare in advance, plan the route, prepare water, child car seats, and other small details that make the journey feel smooth, comfortable, and personal.
We showed the professionalism of the drivers as the main reason to trust the brand. Instead of a generic travel visual, we created a human story of care, preparedness, and comfort. Daytrip thus became associated with the feeling that moving between places can be an enjoyable part of the journey.
Telly
Rebranding: Strategy, creative concept, social media
With Telly, we went through a rebranding, set the strategy, and for several years took care of campaigns and social media.
We worked with Telly for several years across strategy, creative, social media, and performance. We joined the project at a time when the brand needed to clearly grasp its new identity, translate it into communication, and gradually build it into a brand that people associate with comfort, entertainment, and watching on their own terms.
Our role was to give the communication direction, tone, and a system. One that works in brand campaigns, daily content, as well as performance marketing activities.
Mattoni
At home like in a restaurant, 2025
In 2025, we followed up on the successful "At home as in a restaurant" campaign with its next phase, which focused on developing the visual world of home fine dining and supporting sales in retail. While the first year was about story-building and video production, 2025 was dedicated to expanding the content with fresh spring motifs and strategic license management for the long-term sustainability of the entire communication.
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